The June profit and loss statement for the Browning Company is shown. If competitive conditions make price
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Hospitals and Retailers Schools Total Sales: 80,000 units at $0.70 $56,000 $56,000 20,000 units at $0.60 Total 12,000 $12,000 12,000 68,000 56,000 Cost of sales 40,000 10,000 50,000 16,000 Gross margin 2,000 18,000 Sales and adminis- trative expenses: Variable 6,000 5,600 11,600 1,500 7,500 6,500 14,000 Fixed Total 900 2,400 $ 4,400 $ (400) $ 4,000 Net profit (loss)
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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