How can you empower your frontline staff to make better decisions? For instance, how can your salespeople

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How can you empower your frontline staff to make better decisions? For instance, how can your salespeople use customer targeting data to improve the sales conversion rate?

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Marketing 5.0 Technology For Humanity

ISBN: 9781119668510

1st Edition

Authors: Hermawan Kartajaya, Iwan Setiawan, Philip Kotler

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