Every year, marketers come out with many new or new and improved products. Using the web, research

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Every year, marketers come out with many new or new and improved products. Using the web, research a new or new and improved product and summarize either how marketers developed and tested that product before taking it to market or how they created awareness about that new product once they developed it.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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