Select a company and identify an existing product sold by that company that could potentially be further
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Select a company and identify an existing product sold by that company that could potentially be further developed to meet new consumer needs. Using the selected product, develop an approach to engage consumers in the process of value co-creation with the objective of developing a new version of the selected product.
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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