How does a Web sites ease of use affect its ability to create attention, interest, desire, and

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How does a Web site’s ease of use affect its ability to create attention, interest, desire, and action? Visit the kitchen and bath pages of Kohler’s Web site (www.kohler.com) and determine how successful the company is at moving consumers through the AIDA process?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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