In small groups, brainstorm examples of companies that feature the products in the different business categories. (Avoid

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In small groups, brainstorm examples of companies that feature the products in the different business categories. (Avoid examples already listed in this chapter). Compile a list of ten specific products including at least one in each category. Then, match them up with another group. Have each group take turns naming a product have the other group identify its appropriate category. Try to resolve all discrepancies by discussion. Some identified products might appropriately fit into more than one category?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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