Discuss the importance of integrated marketing communications. Give some current examples of companies that are and are

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Discuss the importance of integrated marketing communications. Give some current examples of companies that are and are not practicing integrated marketing communications.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:51 AM

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Discuss the importance of integrated marketing communications. Give some current examples of companies that are and are

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Integrated marketing communications carefully coordinate all the promotional activities ...View the full answer

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