Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?

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Marketing

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