One unobtrusive measure mentioned in this chapter involved going through consumers or competitors garbage. Do you think
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One unobtrusive measure mentioned in this chapter involved going through consumers’ or competitors’ garbage. Do you think marketers should have the right to do this? Is it ethical?
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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