The supply chain concept looks at both the inputs of a firm and the firms that facilitate
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The supply chain concept looks at both the inputs of a firm and the firms that facilitate the movement of the product from the manufacturer to the consumer. Do you think marketers should be concerned with the total supply chain concept? Why or why not?
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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