What is the difference between the demographic and behavioral bases of market segmentation?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 16, 2024 04:00 AM

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What is the difference between the demographic and behavioral bases of market segmentation?

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Demographic segmentation is based on some objective physical gender rac...View the full answer

Marketing

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