What is utility? How does marketing create different forms of utility?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 18, 2018 11:40 AM

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What is utility? How does marketing create different forms of utility?

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Utility is the usefulness or benefit received by consumers from a product Marketing c...View the full answer

Marketing Real People, Real Choices

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