When it comes to technology (e.g., a new Internet application, the latest recording equipment, or an innovative
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When it comes to technology (e.g., a new Internet application, the latest recording equipment, or an innovative automotive device) are you a change agent, an early adopter, an opinion leader, or an opinion follower? What is it about you that determines where you stand in the process of the diffusion of innovation? Do you know any technological early adopters? What makes them like or different from you? Do you think there are gender differences—that is, are there some innovations in which one gender rather than the other might be more likely to take the lead? Why or why not?
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Mass Communication Theory Foundations Ferment And Future
ISBN: 9780495898870
6th Edition
Authors: Stanley J. Baran, Dennis K. Davis
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