12-1. Lego products are designed to last for generations. How might this level of quality affect Legos

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12-1. Lego products are designed to last for generations.

How might this level of quality affect Lego’s ongoing sales, both positively and negatively?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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