12-2. Currently available recycled and recyclable plastics are not strong enough for Legos needs, but the company

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12-2. Currently available recycled and recyclable plastics are not strong enough for Lego’s needs, but the company is working on a plant-based alternative and aims to manufacture its products from sustainable sources by 2030.

How should its marketing efforts address the issue of sustainability in the interim?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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