14-29. What role does advertising play in the promotion strategy? What other promotion techniques does the article

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14-29. What role does advertising play in the promotion strategy? What other promotion techniques does the article mention? Are any of them unusual or noteworthy? If so, why?

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Business In Action

ISBN: 9780135175477

9th Edition

Authors: Courtland L. Bovee, John V. Thill

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Question Posted: Sep 19, 2024 09:00 AM

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14-29. What role does advertising play in the promotion strategy? What other promotion techniques does the article mention? Are any of them unusual or noteworthy? If so, why?
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14-29. What role does advertising play in the promotion strategy? What other promotion techniques does the article

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