In the introduction to this chapter, William A. Foster is quoted as follows: ‘‘Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.’’

In the field of project management there is much confusion as to what quality ‘‘is’’ and what it ‘‘isn’t.’’ Do you agree with William A. Foster’s definition of quality? Why or why not? Can you think of a better definition? What are the ethical implications for project managers when quality fails?