5. In 1982 Robert Crandell, CEO of American Airlines, phoned the Braniff Airways CEO and said, Raise
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5. In 1982 Robert Crandell, CEO of American Airlines, phoned the Braniff Airways CEO and said, “Raise your fares 20 percent and I’ll raise mine the next morning.” ( LO15-2 )
a. Why would he do this?
b. If you were the Braniff Airways CEO, would you have gone along?
c. Why should Crandell not have done this?
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