1.4. Nobel Laureate Paul Krugman once a ked,

"Who would enter a demolition derby without the incentive of a prize?" (Source: Krugman, Paul. 1998. Soft microeconomics: The squi hy case against you-know-who. Slate. www. late

.com/id/1933/. Posted April 24, 1998.)

a. The "demolition derby" he was talking about was the battle over Internet browsers: Many enter the battle, but only one (or two) urvive.

But let's take his story literally: If there ere two cars in a demolition derby, and each car costs $20,000 to build, and one car will be to tally destroyed, how big will the prize probably have to be to get two people to enter if there'

a so-so chance oflosing all your investment?

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b. What if we want a really good demolition derby: one where 10 of these cars compete but only one survives. About how big will the prize have to be now?

c. Let's draw the lesson for network goods:

Since competition in network good markets is competition "for the market," then it's like winning a prize in a demolition derby.

If there's a fixed price of starting up a new social networking Web site (you need so many computers, so many nerds, so many advertisers), then when would you see a lot of firms competing for the prize: when the prize is large or when the prize is small?

Thus, if we want a lot of competition for the market, do we necessarily want to restrict the profits of the winner?