1.8. In the world of fashion, the power to imitate a trendy look is the power to make money.

Stores such as H&M and Forever 21 focus on imitating fashions wherever possible: As soon as they see that a new look is corning along, something people are willing to pay a high price for, they start cranking out that look.

Do these imitation-centered stores make the supply of clothing more elastic or less elastic?

How can you tell?