How does cause or corporate societal marketing affect your personal consumer behaviour? Do you ever buy or

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How does cause or corporate societal marketing affect your personal consumer behaviour? Do you ever buy or not buy products or services from a company because of its environmental policies or programmes? Why or why not?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 05:00 AM

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How does cause or corporate societal marketing affect your personal consumer behaviour? Do you ever buy or

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Marketing Management

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