Imagine the group has detected strong and threatening competitive moves in the fast-fashion market. In a short

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Imagine the group has detected strong and threatening competitive moves in the fast-fashion market. In a short report to the managing director (using the material in the case and in this text), suggest ways in which new market offerings could be introduced throughout the group. Consider non-fast-fashion initiatives that may fit with the group’s trading activities.

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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