Pick a brand and go to its website. Locate as many forms of communication as you can.

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Pick a brand and go to its website. Locate as many forms of communication as you can. Conduct an informal communications audit. What do you notice? How consistent are the different communications? How is the brand using internet and mobile phone platforms to reach targeted consumers?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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