See the Application Google Uses Bidding for Ads to Price Discriminate, which discusses how advertisers on Googles
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See the Application “Google Uses Bidding for Ads to Price Discriminate,” which discusses how advertisers on Google’s Web site bid for the right for their ads to be posted when people search for certain phrases. Should a firm that provides local services
(such as plumbing or pest control) expect to pay more or less for an ad in a small town or a large city? Why?
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Related Book For 
Microeconomics Theory And Applications With Calculus
ISBN: 9780133019933
3rd Edition
Authors: Jeffrey M. Perloff
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