What are the opportunities from database marketing and CRM? What are the pitfalls? How may the opportunities

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What are the opportunities from database marketing and CRM? What are the pitfalls? How may the opportunities and pitfalls be moderated by company and market characteristics?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 04:02 AM

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What are the opportunities from database marketing and CRM? What are the pitfalls? How may the opportunities and pitfalls be moderated by company and market characteristics
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What are the opportunities from database marketing and CRM? What are the pitfalls? How may the opportunities

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Marketing Management

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