What are your mental accounts? What accounts do you have in your mind about purchasing products or

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What are your mental accounts? What accounts do you have in your mind about purchasing products or services? Do you have any rules you employ in spending money? Are they different from what other people do?

Do you follow Thaler’s four principles in reacting to gains and losses?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 04:02 AM

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What are your mental accounts? What accounts do you have in your mind about purchasing products or

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Marketing Management

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