Why is managing technology in marketing so challenging? What are the four main areas that marketers need

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Why is managing technology in marketing so challenging?

What are the four main areas that marketers need to understand about technology to successfully manage it?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 04:02 AM

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Why is managing technology in marketing so challenging? What are the four main areas that marketers need to understand about technology to successfully manage it?
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Why is managing technology in marketing so challenging? What are the four main areas that marketers need

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Marketing Management

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