5. In the 1980s, PepsiCo Inc., which then had 28 percent of the soft-drink market, proposed to...

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5. In the 1980s, PepsiCo Inc., which then had 28 percent of the soft-drink market, proposed to acquire the 7-Up Company. Shortly thereafter the Coca-Cola Company, with 39 percent of the market, indicated it wanted to acquire the Dr. Pepper Company. Seven-Up and Dr. Pepper each controlled about 7 percent of the market. In your judgment, was the government’s decision to block these mergers appropriate?

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