a. Explain how Samuel Adams has differentiated its Utopias to compete with other beer brands in terms of quality, price, and marketing.

b. Predict whether Samuel Adams produces Utopias at, above, or below the efficient scale in the short run.

c. Predict whether Samuel Adams produces Utopias at, above, or below the efficient scale in the long run.

Samuel Adams Utopias is an ultra-rich, port-like beer, which is meant to be sipped and not guzzled. It has a high 28 percent alcohol content. Its price tag is $199 for a ceramic decanter containing 24 ounces. This volume is the equivalent of two cans of beer, or a bit less than a standard-sized (750-ml) bottle of wine.