Many people buy health club memberships only never to use them. Yet they hold on to them and continue paying their monthly fees for long periods of time. How can the purchase of such memberships be explained, and what does the fact that individuals hold on to their memberships without using them tell us about their awareness of how they are making decisions?

Some financial advisors recommend that people choose 15-year mortgages with higher monthly payments rather than 30-year mortgages with lower monthly payments even if the interest rates on both