1. Choose three retailers that you buy from often. Classify these retailers in terms of the characteristics...

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1. Choose three retailers that you buy from often. Classify these retailers in terms of the characteristics presented in the chapter. Next, use Table 11.1 to categorise each retailer.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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