2. Deciding on a target market and positioning for a retail store are very important marketing decisions.
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2. Deciding on a target market and positioning for a retail store are very important marketing decisions.
In a small group, develop the concept for a new retail store. Who is the target market for your store?
How is your store positioned? What retail atmospherics will enhance this positioning effectively to attract and satisfy your target market?
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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