2. Deciding on a target market and positioning for a retail store are very important marketing decisions.

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In a small group, develop the concept for a new retail store. Who is the target market for your store?

How is your store positioned? What retail atmospherics will enhance this positioning effectively to attract and satisfy your target market?

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 04:01 AM

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2. Deciding on a target market and positioning for a retail store are very important marketing decisions.

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Principles Of Marketing

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