1. Comparison advertising is not permitted in some countries. What are sonic of the benefits and drawbacks...

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1. Comparison advertising is not permitted in some countries. What are sonic of the benefits and drawbacks of comparison advertising? Which has more to gain from using comparison advertising - the leading brand in a market or a lesser brand? Why?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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1. Comparison advertising is not permitted in some countries. What are sonic of the benefits and drawbacks...

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Principles Of Marketing

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