2. Surveys show that many people are sceptical of advertising claims. Do you mistrust advertising? Why or
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2. Surveys show that many people are sceptical of advertising claims. Do you mistrust advertising? Why or why not? What should advertisers do to increase credibility?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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