3. What factors call for moreyj-equeney in an advertising media schedule? What, faetors call for more reach?
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3. What factors call for moreyj-equeney in an advertising media schedule? What, faetors call for more reach?
How can you increase one without sacrificing the other or increasing the advertising budget?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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