3. What factors call for moreyj-equeney in an advertising media schedule? What, faetors call for more reach?

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3. What factors call for moreyj-equeney in an advertising media schedule? What, faetors call for more reach?

How can you increase one without sacrificing the other or increasing the advertising budget?

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Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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