4. An ad statos that Brand Y's biscuits are the 'moistcst, chewiest, most perfectly baked biscuits the
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4. An ad statos that Brand Y's biscuits are the 'moistcst, chewiest, most perfectly baked biscuits the world has ever tasted', aside from home-made biscuits. You happen to prefer another brand of biscuits that you think is moister or chewier than Brand Y. Is the Brand Y claim false? Should this type of claim be regulated?
Why or why not?
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Related Book For 
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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