1. Define strategic planning and briefly describe the four steps that lead managers and the firm through...

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1. Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 03:00 AM

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1. Define strategic planning and briefly describe the four steps that lead managers and the firm through...

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Principles Of Marketing

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