2. Describe the Boston Consulting Groups approach to portfolio analysis. Briefly discuss why management may find it
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2. Describe the Boston Consulting Group’s approach to portfolio analysis. Briefly discuss why management may find it difficult to dispose of a ‘question mark’. In what ways may this portfolio approach be criticised?
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Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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