1. Describe a situation in which you became a 'lost customer'. Did you drop the purchase litisiuse...

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1. Describe a situation in which you became a 'lost customer'. Did you drop the purchase litisiuse of poor product quality, poor service quality or both? What should the firm do to 'recapture' lost customers?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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1. Describe a situation in which you became a 'lost customer'. Did you drop the purchase litisiuse...

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Principles Of Marketing

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