2. Recall a purchase experience in which the sales assistant or sales representative went beyond the normal
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2. Recall a purchase experience in which the sales assistant or sales representative went beyond the normal effort and 'gave his/her all' to produce the utmost in quality. What impact did the noticeable effort have on the purchase outcome? (Did you buy the product as a result? If it was a frequently purchased product, did you repeatedly buy the product from the same outlet or company?) Give reasons for your answer.
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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