3. Total quality management is an important approach to providing customer satisfaction and company profits. How might
Question:
3. Total quality management is an important approach to providing customer satisfaction and company profits.
How might total .quality be managed for the following product and sendee offerings:
(a) a packaged food product;
(b) a restaurant meal;
(c) a new car;
(d) a family holiday;
(e) a university education?
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Related Book For 
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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