1. Describe the channel service needs of: (a) consumers buying a emnpuccr for home use; (b) retailers...

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1. Describe the channel service needs of:

(a) consumers buying a emnpuccr for home use;

(b) retailers buying computers to resell to Individual eonsumers;

(c) purchasing agents buying computers for company use. \\'hat ehannels would :\ computer manufacturer design to satisfy these different needs?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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