1. Describe the channel service needs of: (a) consumers buying a emnpuccr for home use; (b) retailers...
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1. Describe the channel service needs of:
(a) consumers buying a emnpuccr for home use;
(b) retailers buying computers to resell to Individual eonsumers;
(c) purchasing agents buying computers for company use. \\'hat ehannels would :\ computer manufacturer design to satisfy these different needs?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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