2. What are the advantages accruing to firms that have developed vertical marketing systems? Contrast the advantages

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2. What are the advantages accruing to firms that have developed vertical marketing systems? Contrast the advantages and limitations of the three major types of vertical marketing system - corporate, contractual and administered

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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2. What are the advantages accruing to firms that have developed vertical marketing systems? Contrast the advantages

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Principles Of Marketing

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