3. Why have horizontal marketing arr.'ingcments become more common in reeent years? Surest several p;iirs of companies

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3. Why have horizontal marketing arr.'ingcments become more common in reeent years? Surest several p;iirs of companies that you think could have successful horizontal marketing programmes.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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