4. Which distribution channel strategies - intensive, selective or exclusive - are used for the following products

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4. Which distribution channel strategies - intensive, selective or exclusive - are used for the following products and why?

(a) Piaget watches;

(b) Lexus cars;

(c) Yamaha motor cycles;

(d) Kit Kat chocolate bars;

(c) Haagen-Dazs itie cream.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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4. Which distribution channel strategies - intensive, selective or exclusive - are used for the following products

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Principles Of Marketing

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