1. Discuss the implications of the Audi case and suggest brands in two other industries that have...
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1. Discuss the implications of the Audi case and suggest brands in two other industries that have succeeded – either in general terms or with going upmarket. To what extent do your examples resemble the Audi case? What conclusions might be drawn from comparing the Audi case with the examples you suggest?
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Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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