2. Discuss employers you/your group members have worked for: (a) how do you perceive their employer brand?;
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2. Discuss employers you/your group members have worked for:
(a) how do you perceive their employer brand?;
(b) how might they improve their employer brands, given the preferences you have?
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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