3. Multibrands, in a retail context often referred to as multi-franchising, have some conceptual benefits and problems.
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3. Multibrands, in a retail context often referred to as multi-franchising, have some conceptual benefits and problems. Discuss two industries where this practice is common and try to find out more about the benefits and problems than is covered in the text.
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Related Book For 
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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