1. In marketing products and services, 'being different is good', so the pros say. Why should firms...
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1. In marketing products and services, 'being different is good', so the pros say. Why should firms differentiate their product or service offerings? What are the specific ways in which a producer of goods or services differentiates its offer from those of competitors?
Discuss, using specific examples.
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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