2. What roles do product attributes and perceptions of attributes play in positioning a product? Can an

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2. What roles do product attributes and perceptions of attributes play in positioning a product? Can an attribute held by several competing brands be us>ed in a successful positioning strategy?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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2. What roles do product attributes and perceptions of attributes play in positioning a product? Can an attribute held by several competing brands be us>ed in a successful positioning strategy?
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2. What roles do product attributes and perceptions of attributes play in positioning a product? Can an

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Principles Of Marketing

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